There are so many web products appear everyday in the market but why most of them fail? Why is it so?
Here are the many of the basic reasons researchers have found for such failures.
Here are the many of the basic reasons researchers have found for such failures.
- Lack of importance to sketching in the development cycle
- Poor or lack of usability research
- No Innovative concept
- Targeted users not aligned with the product benefits
- Product features and benefits are below the expectation level
- Pricing policy not realistic
- Product with lots of features but not usable
- Too much time required to explore the product
- Lack of usability testing
- Products perform below the expectation level
- Too little marketing support
- Ignoring changing market demands
- Lack of branding
- Marketing efforts focus more on product than their customer needs
